A few months ago I got some dresses from the company I work for and gathered a small team to shoot an editorial about how beautiful human bodies are. I am not talking about models. I am taking about real women and men.
I see beauty in people that surround me. There are intense moments that transmit the essence of living. Confidence, purity, strength, ability, observation, silence, worry. Those moments are beautiful. And we are beautiful when we live through those moments. I wanted to be able to show those through one concise and finite episode of a woman observing men training.
A few weeks before I have seen the work of a San Francisco photographer Ted Glenwright. He did amazing editorial shots of Isaac during his boxing fight. I knew right away that he was the photographer I wanted to work with. Luckily Ted liked the idea.
I asked couple of friends from Marin MMA club to shot en editorial while they train and they agreed. I asked another friend to watch the fight. I asked her to wear the dresses as if those were hers. Nothing was staged. The result came out as real life fashion editorial (if such term exists).
Photographer: Ted Glenwright
Art Director: Masha Kubyshina (IGIGI)
Models: Camille Rose Schmidt, Arnaud Dupuis, Isaac Lappert, Marin Cabac
I want to share something really cool that we have just did. It is a lifestyle video, part of a branding campaign for MyrdaJ summer 2014 collection. I am passionate about it because it has a lot of “firsts” in it.
It was the first time I produced a lifestyle video. I asked my best friend and a very talented photographer Noelia to shot the video for me. It was the first video she ever did. As MyrdaJ is a very new fashion line, we did not have the budget to hire a professional model. Thus Noelia asked her friend to be the model for the video. And this was the first time Emma has ever modeled. And I think she is awesome in the video!
From my experience in working with fashion designers and fashion brands, this was the first time that I have been given the carte blanche. Myrda is amazing to work with.
These three women: Myrda, Noelia, and Emma inspire me to go ahead. This is why I am so passionate about what I do every day, and about this video that we have just released.