A real life editorial for a fashion company
A few months ago I got some dresses from the company I work for and gathered a small team to shoot an editorial about how beautiful human bodies are. I am not talking about models. I am taking about real women and men.
I see beauty in people that surround me. There are intense moments that transmit the essence of living. Confidence, purity, strength, ability, observation, silence, worry. Those moments are beautiful. And we are beautiful when we live through those moments. I wanted to be able to show those through one concise and finite episode of a woman observing men training.
A few weeks before I have seen the work of a San Francisco photographer Ted Glenwright. He did amazing editorial shots of Isaac during his boxing fight. I knew right away that he was the photographer I wanted to work with. Luckily Ted liked the idea.
I asked couple of friends from Marin MMA club to shot en editorial while they train and they agreed. I asked another friend to watch the fight. I asked her to wear the dresses as if those were hers. Nothing was staged. The result came out as real life fashion editorial (if such term exists).