Branding Video in Mallorca

I want to share something really cool that we have just did. It is a lifestyle video, part of a branding campaign for MyrdaJ summer 2014 collection. I am passionate about it because it has a lot of “firsts” in it.

It was the first time I produced a lifestyle video. I asked my best friend and a very talented photographer Noelia to shot the video for me. It was the first video she ever did. As MyrdaJ is a very new fashion line, we did not have the budget to hire a professional model. Thus Noelia asked her friend to be the model for the video. And this was the first time Emma has ever modeled. And I think she is awesome in the video!

From my experience in working with fashion designers and fashion brands, this was the first time that I have been given the carte blanche. Myrda is amazing to work with.

These three women: Myrda, Noelia, and Emma inspire me to go ahead. This is why I am so passionate about what I do every day, and about this video that we have just released.

This is a great start!


Things I did not Imagine about Olive-picking (in Mallorca)

Olives in Cala d'Or

In November we all went to Cala D’Or, Mallorca, Spain. It was not the usual sightseeing trip. I actually talked my friend into letting us pick up olives at her dad’s olive orchid. I always wanted to live through this experience and to know what it is like.

Olives in Mallorca

So, here is what it is like. First of all, once you start picking olives you are amazed at the softness of the touch. You would imagine that olive-tree leaves would be thorny. They are not. Actually, they are exactly the opposite, the olive-tree leaves are smooth, velvety and gentle. You end up wanting the leaves to touch the skin of your hands.


Olives are also smooth and silky. Being an avid olive consumer, I have never thought that olives on the trees have such a sleek skin. Delicate is the adjective that comes to my mind when sharing my olive picking experience. Olives are strong and not delicate, but the way they treat your skin is delicate. Somehow it felt like they did your skin a lot of good.

Olive trees in Mallorca

In my friend’s olive orchid olives were very big. When you hold one in your hand it looked more like a small plum. My friend told me that those olives were not typical for Mallorca, and that when they took the olives to the press all the locals gathered around and commented on the size of their olives.


Olives on the branches look delicious. My friend told me not to bite them as they taste horrible. She was right. I am still a kid. I could not withhold myself, and did try to chew on one. Well…. I like them better once they have been cured or even better as the golden-greenish thick olive oil. Having touched the olives on the trees changes the taste of olive oil forever.

Olives in crates

If you have a chance to pick up olives, do it!

Barcelona, March 3rd 2013